Privacy Policy

The Official HP Online Shop in GreeceContact HPPrivacy PolicyPrivacy PolicyPlease take a moment to read this Privacy Policy and learn how the company operating under the trade name "WEST NEXT SINGLE-MEMBER SOCIETE ANONYME", and the distinctive title "WEST NEXT SINGLE-MEMBER S.A." based in Kifisia, Attica, at 22 Thivaidos St., with TIN: 803018780 (General Electronic Commercial Registry No: 187526701000) (hereinafter the "Company") through its online store, www.hpshop.gr (hereinafter "Online Store"), acting as a Data Controller, collects, stores, uses and, in general, processes your personal data when you visit, register or use the Online Store. This Privacy Policy also describes how we use, share, and protect your personal data, the choices you have regarding your personal data, as well as how you can contact us. If you have any questions regarding this Privacy Policy or any other matter related to the processing of your Data and the exercise of your rights, please contact the Company's Data Protection Officer (DPO) at 22 Thivaidos St, 14564, Kifissia, Attica, P.C. 14564 or at the email address: dpo@hpshop.gr.1. What constitutes personal data?The term "personal data" refers to information about natural persons, such as name and surname, postal address, email address, contact phone number, etc., which identify or can be used to identify you, hereinafter "Personal Data" or "Data".2. What is the Personal Data Processing?Processing means any operation or set of operations which is performed on personal data or on sets of personal data, whether by automated means or not, such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.3. Is the provision of your Data mandatory?Providing the Data to the Company may be necessary to achieve the purposes identified in this Privacy Policy, or it may be optional. If you refuse to provide the data marked as mandatory on the Online Store, it will not be possible to achieve the main purpose of collecting said Data and it may, for example, become impossible for the Company to fulfill the sale agreement. Providing additional Data to the Company, beyond those marked as mandatory, is optional and does not entail consequences regarding the primary purposes of data collection; providing it, however, serves to optimise the quality of the services provided.4. What Data do we collect?We ensure that we collect only Data that is strictly necessary, which is appropriate and clear for the purpose for which it is intended. Such Data includes the following: Data provided during the creation of a user account in the Online Store, such as name, surname, email address, phone number, etc. Details of your transactions with us, through our online store, as well as our call centre. Shopping interests and preferences that help us suggest specific products and services that interest you. - For example, which of our products you show a preference for so that you may receive a personalised offer from us. We will request and use only the Data we collected to suggest products or services of interest to you and to further improve your shopping experience with us. Of course, it is always your choice whether to share such information with us. Traffic data for our website or other websites you browsed before ours. Information collected from the use of cookies on your browser. Find out more about how we use cookies here. Payment information. Your comments and product reviews. To offer the best possible website experience, we collect technical information regarding your internet connection and browser, as well as the country and telephone code where your computer is located, the web pages viewed during your visit, the ads you click on, and any search terms you used. Find out more here.5. How we use your DataWe inform you that the processing of your Data is carried out either by the Company's specially authorised personnel, or through the Company's IT systems and electronic devices and, in exceptional cases, by third parties who, having contractually committed to maintaining confidentiality and protecting your Data, perform tasks necessary to achieve the purposes strictly related to the use of the Online Store and the sale of products through it. You can find more information below in this section. "Who are the recipients of your Data? How is your Data shared?" Below you will find details on how we use your Data and why:To provide details for the Online StoreOrders of products:The Company processes your Data in order to fulfill its contractual relationship, process orders for products and/or services, issue and send your tax documents electronically (e-invoicing) to the email address you have provided when registering on its online store, to provide customer service, to comply with legal obligations, to defend, raise, or pursue legal claims. If we do not collect your Data when you complete your order on our online store, we will not be able to process your order and comply with our legal obligations. Your Data may need to be transmitted to third parties for the supply or delivery of the product or service you have ordered, as well as for our Company to carry out the electronic invoicing for these, in accordance with the provisions of applicable law. In addition, we may retain your Data for a reasonable period of time in order to fulfill our contractual obligations, such as product returns, as provided for by the relevant legislation.Creating a User Account:The Company processes your Data in order to provide you with account features and facilitate the purchase of products and/or services.Contact:The Company uses your Data to respond to requests/queries you submit, to refund requests, and/or to complaints. The information you share with us enables us to manage your requests and respond to you in the best possible way. We may also keep a record of your queries/requests to us so that we can respond better to any future communication. We do this based on our contractual obligations to you, our legal obligations, and our legitimate interests to provide you with the best possible service and to be able to improve our services based on your personal experience. Sometimes, we will need to share your Data with a third party providing a service (such as courier delivery or a technician visiting your home). Without sharing your personal data, we would not be able to fulfill your request.To share information about our products, services and events, as well as for other promotional purposes. Sending newsletters/offers: With your consent or based on the Company's legitimate interest (where provided for by law), we will use your personal data, preferences, and transaction details to inform you via e-mail or telephone about related products and services, including personalised offers, discounts, etc. Specifically, in the event that you have registered for the Company’s newsletter, we will send you promotional communications based on your consent, while in the event that you have created an account or made a purchase on the online store, you will receive communications for the purposes of commercial promotion of our products and/or services based on the Company's legitimate interest in the context of Article 11 par. 3 of Law 3471/2006. To find out how you can object to the processing of your Data for direct marketing purposes, you can refer to the section "What are your rights?" below. Web push notifications: Depending on your browsing activity, you may receive, with your prior consent, notifications regarding our offers, news, your wish list, and your shopping cart. Of course, you may withdraw this consent at any time.To operate, improve and maintain our business activity, products and servicesDevelopment and improvement of systems and services for the products we provide to you. We do this based on our legitimate business interests.We want to provide you with offers and recommendations that are more relevant to your interests. To help us form a better and more general understanding of you as a customer, we combine your personal data collected throughout our relationship with you, for example your purchase history on our online store. For this purpose, we also combine the Data we collect directly from you with Data we receive from third parties to whom you have given your consent to transfer such data to us. For example, combining this data will help us tailor your experience and decide which inspiration or content to share with you.To show you the most relevant content on our Online Store, we will use the Data we maintain regarding your favourite products. This is done based on your consent to the placement of cookies on your device. For example, we may display a list of products you recently viewed or offer you recommendations based on your purchase history and any other Data you have shared with us.To send you survey and evaluation requests so that we can improve our services. These messages will not include advertising content and do not require prior consent when sent via email. We have a legitimate interest in doing so, as this helps our products or services to be more relevant to you. Of course, you are free to refuse to receive these requests from us at any time by sending us a relevant request, as specifically set out in the section ..... “How you can exercise your rights” below.To protect our rights, assets, or security, or those of third partiesProtecting your account from fraud and other unlawful activities: This includes the use of your Data for the maintenance, updating and protection of your account. We also monitor browsing activity on our website to quickly detect and resolve any issues and protect the integrity of our website. All of the above constitute part of our legitimate interests. For example, we check your password when you log in and use automated IP address monitoring to detect potential fraudulent logins from unexpected locations.Processing of payments and prevention of fraudulent transactions: We do this based on our legitimate business interests. This also helps protect our customers from fraud.To comply with our legal obligationsTo comply with our contractual or legal obligations to share data with law enforcement. For example, following a court order for the exchange of data with judicial authorities.To send you communications required by law or necessary to inform you of changes to the services we provide to you. For example, updates regarding these privacy notices, product recall notices and legally required information regarding your orders. These service messages will not include advertising content and do not require prior consent when sent via email or text message (SMS/Viber). If we do not use your personal data for these purposes, we cannot comply with our legal obligations.6. What is the purpose of processing your Data?We collect your Data solely for the purposes of the products and/or services offered by our Company, in particular:a) managing the sale of our products and/or services, e.g. communicating with you and informing you about product availability and the progress of your order, issuing and sending your tax documents in electronic form (e-invoicing), fulfilling your order, shipping products, managing your debts to the Company, processing returns and providing guarantees,b) complying with the obligations imposed by the applicable legislation, e.g. tax legislation, e-commerce directive,c) monitoring, improving and adapting to your preferences and choices regarding our products and/or services,d) sending, via electronic or traditional means, administrative, technological, organisational, and/or commercial information about the Company's products and/or services,e) conducting customer satisfaction surveys, promoting our products and/or services, and sending newsletters regarding our products and/or services.7. What is the legal basis for the processing of your Data by the Company?Data protection legislation sets out various grounds on which the Company may collect and process your personal data, including:• the fulfillment of our contractual relationship. For example, when you make purchases through our online store.• your consent, where required. For example, when you choose to receive promotional communications from the Company by subscribing to our newsletter or when you choose to receive information about the Company's products/services by filling in your details in specially designed contact forms.• the Company's obligations arising from the law (e.g., tax legislation, legislation on e-commerce, etc.)• our Company’s legitimate Interest. In specific cases, we collect your Data in a way that is reasonably expected as part of the operation of our business and which does not substantially affect your rights, freedom, or interests. For example:• We will send you promotional updates for products and/or services of the Company under Article 11 par. 3 of Law 3471/2006, following the creation of an account or a purchase on our online store and provided that you have not objected to the collection and use of your Data for the aforementioned purpose.• We will use your purchase history to send or provide you with personalised offers.• We also combine the purchase history of many customers to identify trends and ensure that we can keep up with market demand or develop new products/services.8. Who are the recipients of your Data – How is your Data shared?Your Data may be accessed by the Company's strictly necessary personnel that is bound by confidentiality, as well as by the enterprises or third party service providers cooperating with us, which process your Data either as independent Processing Controllers or as Processors on our behalf and in accordance with our mandate.Data Disclosure by the CompanyThe Company shares your Data with:Companies within the Company's group for the purposes and under the terms mentioned above in section 7 of this Privacy Policy`Third party service providers processing personal data on the Company's behalf, such as (by way of example) credit card and payment processing, the electronic issuance and delivery of your tax documents (e-invoicing), transportation and deliveries, hosting, management and maintenance of our data, email distribution, research and analysis, management of brand and product promotional acts, Google, Facebook, as well as management of certain services and data. When we use third party service providers, we enter into agreements that require them to implement appropriate technical and organisational measures to protect your personal data.Other third party operators, to the extent required for: (i) complying with a government request, a court decision or an applicable law; (ii) preventing unlawful uses of our online store or violations of the Terms of Use of our online store and our policies; (iii) protecting ourselves from third party claims; and (iv) assisting in the prevention or investigation of fraud (e.g. counterfeiting)To other third parties when you have given your consentShared by you:When you use certain social media features on our online store, you can create a public profile which may include information such as a username, profile picture, and city. You can also share content with your friends or the general public, including information about your interaction with the Company. We encourage you to use the tools we provide to manage sharing on the Company's social media in order to control the information you make available through the Company's social media features.The following policy applies to those with whom we share your Data in accordance with the above:We provide only the information they need to perform their services.They may only use your Data for the exact purposes specified in our contract with them or provided for by the law.We work closely with them to ensure that your privacy is always respected and protected.If we stop using their services, any data you hold will be deleted or anonymised.Recipients of your Data based on the above include, but are not limited to, the following providers/partners of the Company:o Feefoo Desquaredo E-satisfactiono Googleo Facebooko Link-wiseo MoEngageo Global Linko Miraklo Bitreco Twittero YouTubeo Infobipo Yubotoo ACSo Instagramo Yahooo M-stato Oracleo Sendpulseo BestPriceo SoftOneo Algoliao Klarnao Svuumo Box Now9. How do we ensure that the Processors respect your Data?The Processors acting on our behalf have agreed and are contractually committed to the Company: to maintain confidentiality, not to transfer your Data to third parties without the Company's permission, to take appropriate technical and organisational security measures, and to comply with the legal framework for the protection of personal data and in particular Regulation 2016/679/EU (also known as GDPR).10. International Data TransferThe personal data we collect (or process) through our online store will be stored in Greece. However, some of the Data recipients with whom the Company shares your Personal Data may be located in countries other than the one where your Personal Data were initially collected. The laws in those countries may not provide the same level of data protection as the laws in the country where your Personal Data was originally provided. However, when we transfer your Personal Data to recipients in other countries, including the USA, we commit to protecting your Personal Data as described in this Privacy Policy and in accordance with the applicable laws. We take measures to comply with applicable legal requirements for the transfer of personal data to recipients in countries outside the European Economic Area, including the signing of the European Commission’s standard Contractual Clauses for data transfers to third countries, in order to ensure that your Personal Data transferred to these countries enjoys adequate protection in accordance with data protection rules.11. How long do we retain your Data?We retain your Personal Data for as long as necessary to fulfill the purposes set out in this Privacy Policy (unless a longer retention period is required by applicable law). Your personal data related to your account is retained for as long as you maintain the account on the Company's website. Regarding your Personal Data related to product purchases, we retain this data for a longer period in order to comply with our legal obligations (such as tax and commercial legislation and for warranty purposes). At the end of this retention period, your data will be completely deleted or anonymised, for example by aggregating it with other data, so that it can be used in a non-identifiable way for statistical analysis and business planning.Some examples of customer data retention periods:Orders: When you place an order, we will retain the personal data you provided for five years so that we can comply with our legal and contractual obligations. For certain products, such as electrical appliances, we will retain the data for 10 years.Warranties: If your order included a warranty, the relevant personal data will be kept until the end of the warranty period.Newsletter: The Company will retain your consent until you decide to unsubscribe from our relevant list or withdraw your consent. Should you request to unsubscribe, we will ensure the immediate deletion of your information from the relevant list.12. Is your Data secure?We are bound to safeguard your Personal Data. Acknowledging the importance of safeguarding your Personal Data, we have put in place all appropriate organisational and technical measures for the safety and protection of your Data from any type of accidental or illicit processing. We use the most modern and advanced methods to ensure maximum safety, to the extent possible. Our website's online store operates exclusively through a secure HTTPS connection. All communications between the user's browser and the application's servers are encrypted using TLS 1.2 and TLS 1.3 protocols, preventing the interception or modification of data during transmission. User passwords are stored using secure encryption and are not recoverable in a readable format. Each user session has a limited duration, while email verification and password reset procedures are implemented with one-time mechanisms that prevent reuse or misuse.The application does not store or process bank card details. The payment process is performed exclusively in the secure environment of Alpha Bank, which meets international transaction security standards. The application provides users with the ability to delete their account, which entails the complete removal of personal details and preferences from the online store's systems. The website www.hpshop.gr uses the TLS protocol for secure online commercial transactions. In this way, all the Data you provide—including your credit card number, name, and address—is encrypted thereby, preventing their decryption or alteration during transmission over the Internet. Additionally, there are two codes used to authenticate you as an account user: the Username and the Password. Each time you enter your details, you are granted access to your personal account. This process is carried out securely through encryption during their transmission over the internet and to the Company’s servers. In accordance with those same standards, you may change your password as often as you wish. After entering the desired password, the new password is encrypted and stored in the Company's systems. For this reason, you are the only person who knows your password, and you are solely responsible for keeping it secret from third parties.These measures are reviewed and amended whenever deemed necessary.13. What are your rights?You have the right to access your personal data.This means that you have the right to be informed by us about whether we process your Data. If we process your Data, you can request information about the purpose of the processing, the type of Data we hold about you, to whom we disclose it and how long we retain it, whether any automated decisions are taken, as well as your other rights, such as the right to rectification, erasure of data, restriction of processing and filling of a complaint with the Data Protection Authority. You have the right to rectification of inaccurate personal data. If you notice that there is an error in your Data, you can submit an application to us to rectify it (i.e. rectification of name or information about a change of address).You have the right of erasure/right to be forgotten. You can request that we erase your data if it is no longer necessary for the above mentioned processing purposes or if you wish to withdraw your consent, if this is the only legal basis for processing. You have the right to Data portability. You can request to receive the Data you provided in a readable format or you can request that we transmit your Data to another processor. You have the right to restriction of processing. You can request that we restrict the processing of your Data for as long as your objections to the processing are being examined. You have the right to object and withdraw your consent to the processing of your Data. You can object to any processing of your Data, and we will cease processing your Data, unless there other compelling legal grounds that override your right. If you have given your consent for the collection, processing, and use of your personal data, you may withdraw your consent at any time with future effect. The withdrawal of your consent does not affect the legality of consent-based processing prior to the withdrawal.By choosing not to receive Marketing Communications.You may choose not to receive marketing communications from the Company's regarding its products and/or services:a) when creating an account on our online store or when making your purchases through it, by deselecting the relevant field (toggle) stating that your contact details will be used for the purposes of direct marketing of the Company's products and services,b) by modifying your preferences in the user account (my profile) of our Websites,c) by clicking the relevant unsubscribe link included in each promotional message you receive from the Company.d) Alternatively, you can contact us using the contact details in the “Questions & Comments” section below.In the event that we rely on our legitimate interest.In the event that we process your personal data based on our legitimate interest, you can request that we cease such processing for reasons related to your personal situation. We are then required to do so if we do not believe that we have a compelling legitimate reason to continue processing your Personal Data.14. How can you exercise your rights?To exercise your rights, you can submit a relevant request to the Data Protection Officer at the Company's postal address (WEST NEXT SINGLE-MEMBER S.A., 22 Thivaidos Street, Nea Kifisia, Attica, P.C. 14564) or to its email address (dpo@hpshop.gr) with the subject "Exercise of Right" and we shall review it and respond as soon as possible.By way of exception:If you wish to rectify your Data in your user account, you can log in and perform any rectification/change to your details (with the exception of your email address), without requiring the submission of a Request. If you wish to object to receiving marketing communications, you can follow one of the options mentioned above in the section "Choose not to receive Marketing Communications." If you wish not to receive web push notifications from the Company, you can disable this option via your browser settings.Identity VerificationFor your own safety and to protect the confidentiality of your information, we reserve the right to request additional information necessary to confirm your identity when responding to an existing request. Furthermore, in case your identification is not possible, we reserve our right to refuse to respond to your request. If you have authorised a third party to submit a request on your behalf, we will ask them for proof that they have your permission to act for this purpose.15. When do we fulfill your Requests?We fulfill your Requests free of charge, without delay and in any case within (1) one month after we receive your request. However, if your Request is complicated or if you sent a large number of Requests, we shall inform you within a month if we need to extend this period by another (2) two months within which we will fulfill your request. If your Requests are clearly unfounded or excessive, in particular due to recurrence, the Company may impose a reasonable fee, taking into account the administrative costs of providing the information or executing the requested action, or refuse to follow up on your Request.16. What is the applicable law for the processing of your Data?The Applicable Law is the Greek Law (L. 4624/2019), as formed in accordance with the General Data Protection Regulation 2016/679/EU, and, in general, the applicable national and European legislative and regulatory framework regarding the protection of personal data.The Courts of Athens shall have jurisdiction over any disputes arising in relation to your Data.17. Where can you appeal if we violate the applicable law concerning the protection of your Personal Data?You have the right to file a complaint with the Personal Data Protection Authority (postal address 1-3, Kifisias Ave., P.C 115 23, Athens, tel. 210. 6475600, (e-mail address: contact@dpa.gr), if you consider that the processing of your Personal Data violates the applicable national and regulatory legal framework concerning the protection of personal data.18. How will you be informed about any amendments to this Policy?We update this Privacy Policy whenever necessary. If there are significant changes to the Privacy Policy or in the way that we use your Personal Data, we will publish the updated version hereof on our website before the changes take effect, and we will notify you by any appropriate means.We encourage you to read this Policy regularly to stay informed about how your Data is protected. This privacy policy was last modified on 11/05/2026.19. Questions & CommentsWe hope that this Privacy Policy has helped you understand how we handle your Personal Data and your rights to control how our Company processes it.If you have any questions that have not been covered, or comments and concerns regarding our Privacy Policy, please contact our Data Protection Officer, who will be happy to assist you:E-mail us at: dpo@hpshop.grLetter to the Data Protection Officer (DPO) at 22 Thivaidos St., Kifisia, Attica, Greece.